This week Sports Direct recorded their highest ever annual turnover since they started in 1982, A result which has been greatly influenced by the increase in Eastern European migrants traveling to the UK.
Regional Manager, Alan Marple quoted:
“We have seen a steady increase in sales up until 2016 but this year we almost doubled what we did last year!
We owe most of our success to the Eastern European part of the community who seem to love our products! Our best sellers are White Lonsdale slip on trainers, Fila tracksuits and weight lifting gloves.”
Sports Direct have also signed a contract with MMA clothing brand, Tap Out and will be stocking all of their products in early 2018, A move which should see profits soar as almost 80% of the population are now semi amateur MMA fighters.