In a bold but necessary move, Waitrose have teamed up with Santander to offer all their customers affordable finance packages at the checkout.
The decision was made to entice shoppers into doing a full shop instead of just popping in for a few fancy bits.
The average cost of a weeks shop at Waitrose is currently £1,560 or £32.50 per month over 2 years.
A spokesperson for Waitrose gave the following statement:
“Here at Waitrose we pride ourselves on having the freshest and highest quality products for our customers but the level of quality we offer comes at a price.
We aim to help our customers enjoy all of our great products by offering a 0% interest payment plan at the checkout”
A customer added:
“I think its a brilliant idea! ive been meaning to cook eggs royale for my partner for a while now but could never afford £65.50 for a packet of oak smoked salmon or £29.50 for a pot of hollandaise sauce.”
Waitrose intend to roll out the new plans in early December, just in time for the big Christmas shop.